You want to understand how the 5% cashback tier actually works and when it applies.
This article explains the structure of Walmart Rewards in clear and simple terms.
By the end, you will know how to use each tier strategically to increase your savings.
What Is the Walmart Rewards Program?
The Walmart Rewards Program is a cashback system that gives you a percentage back on qualifying purchases.
You earn rewards based on specific spending tiers, including a 5% rate for eligible online transactions.
Your earned cashback can be redeemed toward purchases or applied as a statement credit.

How the 5% Cashback Tier Works
The 5% cashback tier applies only to specific purchase channels. You must understand where and how it activates to avoid earning a lower rate.
- Online Purchases at Walmart.com – You earn 5% when you check out directly through Walmart’s website using an eligible rewards card.
- Walmart App Orders – Purchases completed inside the official Walmart mobile app qualify for the 5% rate.
- Grocery Pickup and Delivery – Orders placed online for pickup or delivery earn 5% because the transaction is processed digitally.
- Introductory In-Store Promotion (If Offered) – Some promotions temporarily allow 5% on in-store purchases during a limited approval period.
Other Cashback Tiers Explained
The 5% tier is not the only rate available. You also earn lower cashback percentages depending on where and how you spend.
- 2% Cashback Tier – You earn 2% on eligible purchases, such as fuel at Walmart fuel stations and select travel-related transactions when applicable.
- 1% Cashback Tier – You earn 1% on general purchases made in-store at Walmart when no promotional period applies.
- Non-Bonus Spending – Any purchase that does not fall under the 5% or 2% categories defaults to the base 1% rate.
- Limited-Time Bonus Categories – Occasionally, promotional campaigns increase cashback percentages for specific categories or spending windows.
Eligible Payment Methods
You only earn tiered cashback if you use an approved rewards card. The payment method you choose directly affects whether the 5% tier activates.
- Capital One Walmart Rewards Mastercard – Works anywhere Mastercard is accepted and earns tiered cashback at Walmart and other stores.
- Walmart Rewards Store Card – This card is limited to Walmart purchases but still qualifies for the structured cashback tiers.
- Linked Walmart App Payments – When your eligible rewards card is saved and used inside the Walmart app, it activates the 5% digital purchase tier.
- Authorized User Cards – Additional cards issued under the same rewards account typically earn cashback under the same tier structure.
How Rewards Are Calculated
Your cashback is based on the tier for each purchase. It shows as pending first, then becomes available after processing.
- Tier Applied Per Purchase – Each transaction is tagged as 5%, 2%, or 1% depending on where and how you bought.
- Pending-to-Posted Timeline – Rewards often appear as pending first, then switch to posted/available after the merchant confirms the charge.
- Statement Cycle Impact – Some rewards finalize around your billing cycle, so timing can affect when you see them.
- Returns and Chargebacks – If you return an item, the related cashback is removed or adjusted from your rewards balance.
Activation and Enrollment Process
You need to complete the setup steps so your purchases track correctly. If you skip activation or app linking, you can lose access to the 5% tier.
- Apply for the eligible card – Submit your Walmart Rewards application through Walmart’s official credit card application page.
- Get approved and receive the card – Wait for your physical or digital card to be delivered.
- Activate your card – Confirm activation through the issuer’s app or website.
- Create or sign in to your Walmart account – Use one account for consistent rewards tracking.
- Add the card to the Walmart app – Save it as a payment method to trigger online/app tier tracking.

Fees, APR, and Cost Considerations
Before focusing solely on cashback, you need to review the card’s cost structure.
Interest and fees can reduce the value of your rewards if you carry a balance.
- Annual Fee – Many Walmart Rewards cards have historically had a $0 annual fee, but you should verify this on the issuer’s official page before applying.
- Purchase APR – The variable APR depends on your credit and market rates, so confirm the current rate with the issuer.
- Late Payment Fee – Late payments may trigger a penalty fee, which can offset earned cashback.
- Foreign Transaction Fee – Some versions may charge a foreign transaction fee, so review the terms if you plan to use the card internationally.
- Penalty APR (If Applicable) – Missing payments could increase your interest rate, depending on the issuer’s policy.
Always check the card issuer’s official terms and conditions before making a decision, as rates and fees may change.
Limitations and Exclusions
Not every purchase earns higher cashback. Know the limits so you don’t expect rewards that won’t post.
- In-Store Purchases Outside Promo Periods – Most in-store buys earn 1% unless a limited 5% promo applies.
- Gift Cards and Money Transfers – Gift cards, prepaid cards, and money transfers usually don’t earn bonus cashback.
- Taxes and Service Fees – Taxes and some fees may be excluded from rewards calculations.
- Returned or Cancelled Orders – If you return an item, the related cashback is reversed from your rewards balance.
- Unauthorized or Disputed Charges – Rewards tied to disputed transactions may be adjusted or removed during investigation.
Strategies to Maximize the 5% Tier
To earn the full 5% cashback, you need to adjust your shopping habits. These simple strategies help you qualify for the highest tier more consistently.
- Shop Online Instead of In-Store – Place orders through Walmart’s official website or mobile app to qualify for the 5% tier.
- Use Grocery Pickup or Delivery – Start orders online so they count as digital purchases.
- Watch Promotional Windows – Use limited-time 5% in-store offers when available.
- Track Bonus Campaigns – Monitor seasonal or targeted cashback boosts inside your account.
Who Benefits Most from the 5% Tier?
Not everyone maximizes the 5% cashback tier. You benefit most when your shopping habits align with the tieris structure.
- Frequent Online Shoppers – You regularly place orders through Walmart’s website or app.
- Grocery Pickup or Delivery Users – You prefer digital checkout for household essentials.
- Families with Recurring Purchases – You make consistent monthly spending on groceries and supplies.
- High-Volume Walmart Buyers – A large portion of your budget goes to Walmart purchases.
- Disciplined Cardholders – You pay balances in full to avoid interest, reducing your rewards.
Contact Information
You can reach support for your Walmart Rewards-related account through official customer service channels.
- Card Customer Service (U.S.) – Call 877-860-1250 for help with the Capital One® Walmart Rewards™ Mastercard® or Walmart Rewards™ Card accounts.
- Alternate Card Support Phone (U.S.) – Some resources list 877-294-7880 as another contact number for Walmart credit card assistance.
- Walmart General Customer Service – For broader Walmart help (orders, returns, etc.) call 1-800-925-6278 (1-800-WALMART).
- Walmart Credit Card Support (Canada) – Call 1-888-331-6133 (TTY 1-877-763-0997) for Mastercard card issues.
- Online Support – Visit the official issuer’s support site (e.g., Capital One or Walmart Rewards) for FAQs, live chat, and secure messaging.
Final Assessment of the Cashback Structure
The Walmart Rewards 5% cashback tier can deliver strong value when you understand how it works.
You maximize benefits by aligning your spending habits with the program’s structure and avoiding unnecessary fees.
Review the official Walmart Rewards terms today and apply strategically to increase your savings.
Disclaimer
This article is for informational purposes only and does not constitute financial advice.
Always review the official Walmart Rewards terms and conditions to verify current rates, fees, and eligibility details before applying.











